Salata "Create Your Own" Fact Sheet

FOR IMMEDIATE RELEASE
Contact: Paula Murphy, Patterson & Murphy, 713-520-7111
Mark G Hanna, Customer First, 281-870-9994

SALATA “CREATE YOUR OWN”

CONCEPT:

Salata, the Latin origin of the word salad, is the next generation salad bar, where diners create their own, tossed-to-order fresh and healthy salads and salad wraps in a warm and inviting setting with fast, friendly service. The initial idea for Salata came to Owner/Franchisor Berge Simonian in early 2003, when he noticed a major climb in sales in the salad-making section of the downtown Houston restaurant he had owned and operated since 1994. After extensive research and development, he and business partner Tony Kyoumjian developed Salata signature dressings, sauces and soups, and opened the first Salata location in October 2005. By late 2009 there will be nine locations, in Houston, Dallas and Plano, and Salata, with its solid foundation is poised for additional growth.

MENU:

A phenomenal array of lettuces, vegetables, fruits, cheeses, seeds and nuts – nearly 50 different ingredients to choose from, all included under a single salad price. Salata's salad servers toss each creation to perfection, creating a unique, custom made salad every time. For a "complete meal" salad, diners are offered a variety of protein choices, from lean chicken breast in four flavors (pesto, chipotle, herb-marinated and Asian BBQ) to baked salmon, marinated shrimp, krabmeat, seafood mix or any combination. Salads are topped off with a selection of nine different housemade salad dressings. Diners can also enjoy their creation as a wrap – the salads are mixed and then rolled in a fresh flour tortilla, choice of Cool Cucumber, Wheat, Texas BBQ, Thai Ginger and Southwest. The bill of fare also includes two freshly made soups, a selection of sliced breads, and scrumptious brownies for a sweet ending. Eat good … look good … feel good.

SALATA DRESSINGS:

Available for take-home purchase in 12-ounce bottles, these specially developed, housemade dressings include Fresh Herb Vinaigrette, Buttermilk Ranch, Classic Caesar, Honey Mustard, Ginger Lime, Chipotle Ranch, Fat-Free Sun-Dried Tomato, Fat Free Mango and Balsamic Vinaigrette.

LOCATIONS:

Houston-area locations:
Downtown tunnel at 919 Milam, 713-739-9300 (Original location)

Pennzoil Place, Downtown Tunnel, 711 Louisiana, 713-229-0065

Allen Center, Downtown Tunnel, 500 Dallas, 713-739-9009
Above open Monday-Thursday, 10:30 am to 2:30 pm, Friday 10:30 am to 2 pm

Houston Center, 1200 McKinney, 713-739-9000
Open Monday-Friday, 11 am to 6 pm, Saturday 11 am to 3 pm

Energy Corridor, 14515 Katy Freeway (just east of Highway 6), 281-497-3232
Open Monday-Saturday, 11 am to 8 pm ** BYOB

Vintage Park Louetta and Highway 249, 130 Vintage Park Blvd., 281-826-0166
Open Monday-Saturday, 11 am to 9 pm ** BYOB

Texas Medical Center at 6620 Fannin at Dryden, 713-797-0700
Open Monday to Saturday from 11 a.m. to 9 p.m. *To-go and catering only

Dallas-area locations:
Preston Center, Preston and NW Highway, 214-363-6991

Shops at Legacy, 7317 Parkwood, 469-241-1774
Both locations open Monday-Saturday, 11 am to 9 pm

WEBSITE:

www.salata.biz

OWNER/CONCEPT CREATORS:

Berge Simonian and Tony Kyoumjian

CATERING AND DELIVERY AVAILABLE, ALL MAJOR CREDIT CARDS ACCEPTED